Helping athletes realize meaningful relationships with sponsors to deliver athletic success today.

About consulting


As a former Team Canada cyclist, 6-time National Champion, and UCI World Cup medalist, I’ve had the privilege of collaborating with respected brands throughout my career. Now, I’m here to pass forward everything I’ve learnt about the sponsorship world.  

What sets me apart is my firsthand knowledge of how to shape an athlete’s personal brand, in and out of competition. Through shaping my personal athletic brand, I’ve partnered with top companies, and fostered connections that propelled my career to the world stage.

As a dedicated mentor, I bring to the table a profound understanding of the intricate balance between training and athlete support. I understand the hurdles athletes and teams face when seeking sponsors, and my mission is clear: to assist in securing tailored partnerships that not only sustain but elevate athletic careers. 

My approach is guided by a genuine passion for fostering meaningful connections in the sporting world. I am committed to helping athletes and teams navigate the complex landscape of sport sponsorship. Together, let’s elevate your athletic journey with impactful sponsorship support.

My career sponsors

  • Cervélo

  • Specialized Bicycles

  • Cannondale

  • RW&CO

  • Assos of Switzerland

  • Apidura

  • Kings Links Golf Course

  • Lifeproof

  • Power2Max

  • aDB Engineering

  • Vision Tech USA

  • Speed Theory

  • Full Speed Ahead (FSA)

  • King of Floors

  • Lizard Skins

  • Born Nutrition

Services

Athlete Consultation — $79/hr

  • Elevate your athletic career with tailored athlete sponsorship consulting.

  • Maximize sponsorship potential by creating a roadmap for athletes to secure meaningful partnerships.

  • Consultation provides strategic insights and tools to navigate the sport sponsorship world effectively.

Team Consultation — $129/hr

  • Elevate your team's success with specialized sponsorship consulting to help secure financial and product sponsors for your team.

  • Optimize sponsorship potential by developing a strategic roadmap for your team to establish meaningful and sustained partnerships.

  • Consultation offers key insights and tools to navigate the complex landscape of sport team sponsorship, ensuring effective collaboration with sponsors.

Examples of my work

  • Analyzed and restructured a client’s sponsorship engagement letters to have a more powerful message that better appealed to potential sponsors.

  • Helped clients build their sponsorship strategy, outreach letters, and roadmap, giving them a clear vision for which companies to pursue as sponsors and how to make the initial contact with them.

  • Helped clients design their personal athlete brand, including redesigning their social media content-creation, allowing for increased online engagement and visibility for existing sponsors.

  • Worked with a racing team to secure major sponsors and funders, enabling the financial viability of team operations.

Contact

Thank you for your interest. Please fill out the following form for all consultation inquires.